Whether you want to generate income from your website or are looking to monetize your blog, you must have considered Google AdSense as an option. Text ads relevant to your content seems like the best way to generate income with a website or blog. After all, if people are interested in the content on your page, they will most likely be interested in the ad links as well. But if it were that simple, everyone would be making thousands of dollars with Google AdSense. There are webmasters who earn figure incomes from this program, and Joel Comm has written a book to introduce beginners to the techniques these webmasters use. The AdSense Code: What Google Never Told You about Making Money with AdSense is an excellent resource for those looking to profit from contextualized advertising.
Starting Out With AdSense
Early on in the book, Comm begins with suggestions for starting a website (for true beginners) and starting out with AdSense. His recommends layouts and the types of layouts that will result in greatest profit. The secret to getting clicks on your ads is to make them not look like ads but key links on your site, and he tells the reader exactly how to do that. Everything from the most effective types of ads (banners, link units, etc.) use of colors for the ads and the website can help make your site more profitable.
Tracking AdSense Success
Obviously, there is not one layout or ad unit type that will work for every webpage or blog. You'll need experiment to see which keywords and ad units are most profitable. For this, Comm reveals how to track your AdSense profits through Google's use of channels as well as other tools that will help optimize your website or blog to improve your click through rate (CTR).
Other Useful Information
Toward the end, Comm offers information on content and keywords and a few search engine optimization (SEO). He also tells of some other ad programs that you can use along with or instead of AdSense reminds you of some of the more important AdSense conditions (particularly the ones that commonly get people banned).
Final Thoughts on The AdSense Code
For those looking to monetize their blog, The AdSense Code is a good reference, which is written especially for those starting out and can even offer a bit of advice to AdSense veterans. If you want to profit with Google's ad program, reading this book will be a step in the right direction.
